INTITEC researcher Lisa Mühl contributed an impulse talk and joined the panel“AI Literacy – Expertise for an AI-Influenced Media World” at MEDIENTAGE MÜNCHEN 2025.
The discussion, moderated by Jannis Brühl, brought together Rebecca Ciesielski, Prof. Dr. Till Krause, and Andreas Liebl to explore how AI is reshaping editorial workflows, communication dynamics, and media formats.
Key message
As AI becomes embedded across the media value chain, transparency, trust, and privacy-by-design must be non-negotiable—especially where user intimacy and personal data are involved. Lisa outlined how AI-supported assistants can shape self-disclosure, intimacy, and trust, and what this implies under the EU AI Act.
INTITEC thanks the organizers, the moderator, and co-panelists for a rich and forward-looking conversation. We look forward to continuing collaborations o responsible, human-centered AI in media.
INTITEC 
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